Privacy Policy

At Broyhill Furniture, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit our site, how we use it, and your rights regarding your data. By using this site, you consent to the practices described in this policy.

What Broyhill Furniture Collects When You Visit Our Bedroom Furniture Site

Broyhill Furniture collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Broyhill Furniture, we collect your name and email address.

Information collected automatically: When you visit our site, we automatically collect technical information including your device type, browser, operating system, IP address, approximate location, pages you visit, time spent on the site, and the source that referred you to us. This data is collected through cookies and analytics tools.

Information from third parties: Broyhill Furniture receives affiliate tracking data from Amazon Associates when you click on our affiliate links. We also receive aggregated analytics data from Google Analytics to understand site traffic and user behavior.

How Broyhill Furniture Uses Your Information

Broyhill Furniture uses the information we collect to:

• Operate and improve our site and user experience
• Respond to your inquiries submitted through our contact form
• Send you communications you have opted into, including updates about bedroom furniture, sectionals, outdoor furniture, and other Broyhill collections
• Analyze site traffic and understand how visitors interact with our content
• Comply with legal obligations and maintain site security
• Prevent fraud and abuse
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking on Broyhill Furniture’s Site

Broyhill Furniture uses cookies and similar tracking technologies to improve your experience and understand how you use our site. Here’s what we use:

Essential cookies: These cookies are required for basic site functionality, including page navigation and access to secure areas of the site. Without these cookies, certain features may not work properly.

Analytics cookies: Broyhill Furniture uses Google Analytics to track site usage, including which pages you visit, how long you stay, and where you came from. This data is aggregated and anonymized to help us improve our content and user experience.

Advertising cookies: As a participant in the Amazon Associates Program, Broyhill Furniture uses Amazon’s cookies to attribute qualifying purchases to our affiliate links. When you click an Amazon link on our site, Amazon places a cookie to track your purchase and credit Broyhill Furniture with the referral.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain site functionality and your overall experience.

How Broyhill Furniture Shares Your Information

Broyhill Furniture may share your information with the following parties:

Service providers: We share information with third-party service providers who help us operate our site, including hosting providers, analytics platforms, and email communication services. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Amazon.com: As part of the Amazon Associates Program, Broyhill Furniture shares affiliate tracking data with Amazon to enable commission attribution for qualifying purchases made through our links.

Law enforcement and legal authorities: We may disclose your information when required by law, legal process, or government request, or to protect the rights, property, or safety of Broyhill Furniture, our users, or the public.

Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity or successor organization.

Broyhill Furniture does not sell your personal information to third parties for marketing purposes.

How Broyhill Furniture Protects Your Data

Broyhill Furniture implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure hosting environments, and access controls limiting who can view or process your data.

However, no method of transmission over the internet or electronic storage is completely secure. While we take steps to protect your information, Broyhill Furniture cannot guarantee absolute security. You use our site at your own risk.

Your Privacy Rights at Broyhill Furniture

Broyhill Furniture respects your privacy rights and provides the following options to all users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of processing in certain circumstances

Additional rights for European Union and EEA residents (GDPR):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal
• Right to lodge a complaint with your local supervisory authority if you believe your privacy rights have been violated

Additional rights for California residents (CCPA/CPRA):

• Know what personal information is collected and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Additional rights for Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) residents:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exemptions.

How to exercise your rights: To exercise any of these privacy rights, submit a request by email to the address listed in the Contact section below, or use the contact form on this site. Broyhill Furniture will respond to your request within 30 to 45 days. We may need to verify your identity before processing certain requests to ensure we are disclosing or deleting information belonging to you.

Broyhill Furniture’s Children’s Privacy Commitment

This site is not directed to children under the age of 13. Broyhill Furniture does not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in the Contact section below. We will promptly delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Broyhill Furniture’s Site

This site contains links to Amazon.com and other third-party websites. Broyhill Furniture is not responsible for the privacy practices, content, or accuracy of any third-party site. We encourage you to review the privacy policies of any third-party site you visit. Clicking external links is at your own risk.

International Data Transfers from Broyhill Furniture

Broyhill Furniture operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US. Broyhill Furniture takes steps to ensure adequate protections are in place for such transfers in compliance with applicable data protection laws, including the use of standard contractual clauses where required.

How Long Broyhill Furniture Retains Your Data

Broyhill Furniture retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies, which you can review on Google’s website.

Email Communications from Broyhill Furniture

If you subscribe to communications from Broyhill Furniture, you will receive periodic emails about bedroom furniture collections, sectionals, outdoor patio furniture, discontinued pieces, and other updates related to Broyhill products. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly using the information below.

Broyhill Furniture’s Do Not Track Policy

Some browsers transmit “Do Not Track” signals to websites. At this time, Broyhill Furniture does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.

Changes to Broyhill Furniture’s Privacy Policy

Broyhill Furniture may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site functionality. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice, such as by posting a prominent announcement on the site or sending an email to subscribed users. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how Broyhill Furniture protects your privacy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact Broyhill Furniture using the information below.

Your Consent to Broyhill Furniture’s Privacy Practices

By using this site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with these practices, please do not use this site.

Contact Broyhill Furniture About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or submit a data request, contact Broyhill Furniture at: